THE BLUE OCEAN STRATEGY - MUST READ!

Salam Ukhwah
Salam Satu Malaysia

I heard about this book last year (2009) and my friend recommended this book to me by saying that this books is a phenomenal because its giving us different perspective about the right strategy to survives challenges and could help us lead our company or organization towards glory. luckily i found web pages that summeriest about this great book and it's explain everything of why The Blue Ocean Strategy is a great book to read for all of us.

Just click : http://www.blueoceanstrategy.com/index.php

For me 'The Blue Ocean Strategy' is an extremely valuable book to read and A book like this is a rare thing. Everyone should read it. Challenges everything you thought you knew about strategy and its Provides tools any company or organization can use to create its own blue ocean bringing it toward success.

Review

Don't compete in an existing market space; create a new one without any competition. Don't try to fight for demonstrated demand; build new demand. Kim and Mauborgne render competition irrelevant and provide tools any company can use to create its own blue ocean.

- Advertising Age-

After reading BLUE OCEAN STRATEGY, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business.

- Carlos Ghosn, President and CEO, Renault & Nissan Motor Co., Ltd.-

Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.”

-Patrick Snowball, Chief Executive, Norwich Union Insurance-


"'PRAGMATIS Meneraju & Memimpin Kecemerlangan"